B2B Lead Generation
B2B Lead Generation
I build the systems that turn the right buyers into qualified pipeline, predictably, and without the spray-and-pray. Starting with a sharp definition of your ideal customer, I find the accounts that actually fit, reach them with messaging built on real customer insight, and test relentlessly until the pipeline flows. No bought lists, no vanity metrics. Just conversations with people your sales team actually wants to talk to.
What I Offer
ICP & target list building: I define exactly who you should be talking to and build precise, enriched account lists using LinkedIn Sales Navigator, Apollo, and Clay, so every outreach euro lands on a real fit.
Multichannel outbound: Coordinated LinkedIn and email sequences through Expandi and Apollo, personalized at scale, designed to start conversations rather than get ignored.
Data enrichment & signals: With Clay, I layer in firmographic and intent data so you reach accounts when they're actually in-market — not at random.
CRM & pipeline tracking: Everything runs through HubSpot, so every lead, touch, and conversion is tracked, attributed, and ready to hand to sales.
Continuous experimentation: I test messaging, audiences, and channels week over week, then scale what books meetings and cut what doesn't.
My Approach
Most lead gen fails because it starts with volume instead of fit. I work the other way around. First I learn who your best customers really are and why they buy, then I build a targeted engine around them, the right accounts, the right message, the right moment. Every campaign is an experiment with a clear hypothesis, measured in meetings booked and pipeline created, not opens and clicks.
Why Choose Me
I'm not a list vendor and I'm not an agency that hides behind activity reports. I'm a customer-obsessed growth marketer who treats your pipeline like my own. I combine a best-in-class stack (LinkedIn Sales Navigator, Clay, Apollo, Expandi, and HubSpot) with relentless testing and a refusal to chase vanity metrics. You get qualified conversations, full transparency on what's working, and a lead engine that compounds over time. A pipeline you can actually count on.
The Tool Stack
LinkedIn Sales Navigator — precision targeting and account research
Clay — data enrichment, intent signals, and list automation
Apollo — contact data and outbound sequencing
Expandi — safe, personalized LinkedIn outreach at scale
HubSpot — CRM, tracking, and clean attribution end to end
B2B Lead Generation → Contact
You've seen how it all fits together, from knowing your customers to filling your pipeline.
Ready to build your pipeline? Let's talk.